Campaigns
Most campaigns start by meeting with stakeholders to understand the scope and goals of the request. It starts with gathering information to figure out what the main problem or need is, timelines, and available assets. From there I do my own research on trends and inspiration for design direction, including other brands in the same industry. I worked directly with art director, copywriters, and editorial cross functional teams to reach the final result.
Other supporting assets for this campaign include emails and social media ads.